How they went from "breaking even" to £30K extra revenue: The step-by-step strategy that added 40 recurring members (80 to 120) in just 6 months.

Why their DIY Facebook ads never worked: And how a proper ad campaign brought in 30 leads and 50 consultations in the first month alone

The CRM system that replaced their whiteboard: How Kate and Bill finally got organised, tracked every lead, and stopped losing opportunities

How they learned to sell with confidence: The consultation process that helped them ask for money without feeling awkward (even though they'd never done it before)

The "no free trials" strategy: Why ditching free taster sessions and creating a paid front-end offer brought in better-quality members who actually stayed

From word-of-mouth to predictable growth: How they went from hoping members would refer friends to having a steady stream of sign-ups every month

How they got their financial freedom back: Kate's no longer stressed about the bank account, and they can now buy equipment without worrying where the money will come from

The mindset shift that changed everything:

Why Bill and Kate realized the worst person to grow their gym was themselves, and how they built systems so the gym could run without them